j.o/f

The belief that one can be inherently uncreative is in direct opposition to the very nature of being human. It is only due to a lack of opportunity or experience that can culminate in such a belief. It is essential to our existence, happiness and evolution as a species to continue to creatively engage with ourselves, each other and our environment. If only in a miniscule way, what is made looks to encourage a questioning of one's own potential to create.

                

Through juxtaposing what we know with unfamiliar forms, objects and experiences, an exploration of one’s subconscious and questioning of the relationship one has with ‘the everyday’ is encouraged. (hopefully)

To create, one must play.